So you feel like you’ve got it all covered, posting to Facebook, Tweeting on Twitter, Pinning on Pinterest, Blogging, Vlogging, Newsletters, Networking and all the rest. You think you’re being visible everywhere but is your target audience actually taking any notice? Are you getting any promising leads?
If the answer is no then stop now you’re wasting your time, chances are you are either saying the right thing to the wrong audience or saying the wrong thing to the right audience, or “just saying” in the wrong places all together!
Confusing? I know!
If all of this is resonating with you then now is the time to re-evalute your strategy.
- Are you completely clear on who your actual ideal clients / customers are?
- Are you clear on what their problems are? or What are they looking for?
- Are you being clear on how you can help them?
- Where do they hang out? and at what times are they hanging out there?
(Whilst it may feel like you need to be doing it all it’s important to identify the habits of your target audience and focus your main effort there whilst still having a presence elsewhere).
What is it that you do that they will want to know about? For instance I take my clients from not knowing how or where to start, to feeling confident in marketing their business in the right places to the right people.
Are you sharing enough free information so they get to know you before they buy? It’s really important that you give your target audience plenty of informative content on a regular basis so they get a feel of how much knowledge you have and how you work.
Take some time out to answer all these questions. Once you’ve got this all figured out make changes to your strategy. However big or small these changes maybe it’s really important you take action straight away to give you the correct visibility so the right audience listens.
You need to be consistent and have a clear plan to be visible in the right place so you can be SEEN be HEARD and most importantly be REMEMBERED.