According to Facebook All You Need is Love (and not Likes!)

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According to Facebook All You Need is Love (and not Likes!)

Yes yes Valentine’s was last month and I personally received an abundance of love from my 3 kiddies and husband (and our furry friends), pretty standard stuff – cards, chocolates and hugs – doesn’t take much to keep this girl happy!

Anyway you’re probably wondering why I’m talking about Valentines when we are now weeks past it and the reason for this is rumour has it that Facebook’s algorithm is now giving more visibility in News Feeds to posts that get a “Reaction” as opposed to a “like”.  So love is what you should be aiming for on your Facebook posts / content or a Wow, HaHa, Sad or Angry for that matter as all 5 are ranked the same (however this will not affect FB Ads).

Why reactions and not likes? this is down to user effort and engagement as rather than just hit the like button users have to select a reaction meaning they are more engaged with the post and putting more thought into how they would like to react, makes sense really doesn’t it?

It’s been a year since the reactions were first introduced and dare I say it love them but with some business pages struggling to get a like on posts and the decline of the organic reach what does it mean for them.

Anyway with all this in mind what are you going to do to ensure your audience gives you the little bit of love you need to stay in their news feed?  My biscuit blog  may help you with this and no I haven’t gone completely mad it will make sense when you read it.

And as we are on the subject of love you may want to share the love and share this post with your network so they too know they needn’t worry about getting “likes” it’s now all about the love, the haha, the sad, the wow and the angry!!!

Need help with your business visibility goals then do get in touch to see how I can help you, you can book a complimentary 30 minute “Be Seen” call here.

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Love, Dee

Written by Dee

Dee has 20 years experience-starting out in the corporate world of business support and for the past 7 years she has successfully run her own business, whilst juggling family life as a wife and mummy to 3. She's here to support you every step of the way to grow your business, motivating and inspiring you to be Seen, be Heard and be Remembered just by being you!


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