Are You Meringue or Are You Bread?
A rather random question I know but today I sent my eldest son over to the shop and he came home with the complete opposite to what I had asked him to get – I asked him to get meringue and he came home with bread WTH right? how could he get it so so wrong!!!
Anyway his reason (or excuse ha ha!) as to why this happened was there was so much noise in the house at the time (we are a house of 5 with many pets!) that he picked up what someone else was saying in the background i.e. my husband talking about bread….this lead me onto thinking about business visibility and how ‘noise” can get in the way…so…
Are you being completely clear when you are making yourself visible to your target audience whether on-line or off-line networking as to what you are offering?
Is it clear within your marketing message and pitch the problem your ideal clients have and how you help them solve it?
With so much “noise” across social media and so many services / products being offered when you are out networking if you are not being completely clear on just what it is you are offering and who your ideal clients are your message could go straight over your target audiences head which will mean you are missing opportunities when you are making a great deal of effort to get them, so get clear to avoid being mistaken for bread when in fact you are offering meringue!!!! 😂
If you need help with ideas around your business visibility so you do not miss getting clients then do get in touch with me about my 1-1 brainstorming sessions – via the contacts page or by popping me an email to Devenia@DeveniaBesant.com.