No One Likes Spam Even Glamorous Spam
I know this having spoken to a number of business owners over the last few weeks about this very subject, it’s very clear to me that everyone is getting a little bit sick of all the Social Media noise at the moment, too much promotion going on at the moment with very little value (and that’s not even taking into account auto replies, auto likes, auto follows, auto unfollows, auto comments that aren’t relevant…ridiculous).
It would also appears that a lot of business owners are singing from the same hymn sheet where their marketing is concerned because some seem to be “just saying” the same things and I guess it’s getting a little tiresome and boring for those on the receiving end. Those that I’m getting feedback from view it all as nothing more than glamorous spam, if you could ever think of spam being glamorous.
So this may leave you a bit puzzled as all I usually speak about is keeping yourself visible consistently in order to attract the right clients / customers for you and I still stand by this but perhaps give your marketing strategy more thought:
- Just because “live streaming” is a big thing at the moment (and I agree it is amazing for visibility and engagement) doesn’t mean YOUR audience feels the same, does your audience have enough time to watch your unannounced 45 minute FB live or even a 10 minute FB live for that matter? perhaps leave it until you have something valuable to shout and scream about.
- It’s the same with Instagram stories again a great way to be VISIBLE but use it in a way that is going to be relevant to your audience, do they really want to see you at the supermarket or what you’re making for your breakfast, now I’m all for showing behind the scenes but just how far behind do you go? NOW if what you’re making for your breakfast is relevant to your audience then by all means showcase it.
- It’s also so important to give your audience valuable information as much as possible but it doesn’t have to be all in one go, give it to them in bite sizes so it’s easier to digest and take action where necessary.
- If you are a product based service or even a photographer rather than upload albums full of 60 photos, find your best shots and showcase that, who has time to look through 60 photos at a time? You can showcase this once you get an enquiry or encourage your followers to visit your website to see more.
Now these are just a few examples I have many more but really my point is do your research on what your audience likes before wasting your time creating glamorous spam. Make sure you are making relevant noise in the right places, think about how can you cut through the noise rather than add to it. No one likes spam even the “glamorous” kind it leaves a bad taste in the mouth!
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