Are You Wasting Time and Effort Faffing?!
So you feel like you’ve got it all covered, you’re being VISIBLE everywhere!
Have you found yourself posting to Facebook, Instagram, LinkedIn not to mention Tweeting on Twitter, Pinning on Pinterest, Blogging, Vlogging, Newsletters, Networking and all the rest, but is your ideal clients taking any notice? Are you getting the leads you want?
If the answer is no then stop now! Chances are you are either saying the right thing to the wrong audience or saying the wrong thing to the right audience, or “just saying” in the wrong places all together, faffing and wasting your time.
It’s all get’s just a little bit CONFUSING? trust me I know!
If you are reading this and either scratching your head or nodding your head in agreement then now is the time to re-evalute your strategy and make some changes to your Social Media marketing plan and marketing message.
Time to ask yourself some questions so you are completely clear before resuming your activities!
- Are you completely clear on who your actual ideal client is?
- Are you clear on what their problems are? or What are they looking for?
- Are you being clear on how you can help them? Is your marketing message wishy washy?
- Are you clear on what platforms they hang out on and how to hang out with them?
- Are you providing enough value to build up like and trust?
- Are you even asking them to buy from you? or are you asking them to buy from you too much?
Now whilst it may feel like you need to be doing it all it’s important to identify the habits of your target audience and focus your main effort there even if it’s only one Social Media platform. If your target audience is only hanging out on LinkedIn why would you be putting marketing efforts into Pinterest too? Even if you do like the platform, your time is precious so spend it wisely when it comes to the marketing of your business.
Take some time out to answer all these questions. It’s so important that you GET CLEAR on all of the above and once you’ve got this all figured out make the necessary changes to your strategy. It maybe just a slight tweak that makes all the difference or you may need to make a big changes, whatever it is big or small it’s really important you take action.
It’s time to stop being confused, it’s time to stop faffing and START doing what is necessary to give yourself the right visibility so the right audience listens.
Need help with this then please do get in touch and book a complimentary 30 minute “Be Seen” call.